in 2014, we began working with a group of 150+ talented artisans in masoro, rwanda. since then, these women have built a thriving self-run business and they produce all of our on purpose label bags, like this denim tote with spade-embellished straps and a very cute removable gorilla charm. their success is re-shaping the lives of 20,000 people in their community. it's just the first stop in our on purpose journey.