checking in: the pierre hotel

take a peek into the glamorous history of the pierre—a new york city institution and the setting of our fall campaign 
August 13, 2015  |   column: WHAT'S NEW
charles pierreā€”born charles pierre casalasco, whose first job was working as a busboy in his fatherā€™s corsica restaurantā€”opens the pierre after working his way up the restaurant and hospitality industry in new york city. the copper-topped tower was inspired by grand french chateaus, giving the hotel its nicknameĀ chateau inĀ the sky. unfortunately, the hotel went into bankruptcy just two years later during the great depression, and was later bought by the oil tycoon j. paul getty.
edith bouvier bealeā€”better known asĀ grey gardensā€™Ā ā€œlittle edieā€ā€”has her debutante ball at the pierre. (speaking of the bouviers: little edieā€™s cousin, jackie onassis, makes an appearance among the faces in the famous murals of the iconic rotunda room, painted in 1967.)
ABC television and FM radio broadcast from the tower atop the pierre for several years, before moving to another iconic new york city spot: the empire state building.
the hotel become a cooperative; one of its first residents was elizabeth taylor. (among the other boldface names who made a home in the hotel: cary grant, richard nixon, francis ford coppola and yves saint laurent.)
the pierre becomes the site of one of the most infamous jewel heists in history in the early hours of january 2, when burglers made off with $28 million in jewelry and cash from the hotel vaults (most worn the previous night to various new yearā€™s galas). the culprits, sammy halo and bobby comfortā€”who were eventually caught, although much of the jewelry was never recoveredā€”were working with the famed lucchese crime family.
karlie koss (picturedĀ above), alice smith, jon batiste, anh duong, karley sciortino, alirezaĀ niroomand and two rambunctious redheads, juliet and elise, gather for drinks, cupcakes and our fall campaign shoot at the pierreā€™s gorgeously gilded bar two e (named after the hotelā€™s 2 east 61st street address).

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