behind the scenes of our holiday 2011 campaign

November 09, 2011  |   column: WHAT'S NEW

we’re the first to admit to getting carried away, and this year’s holiday campaign was no exception. using more than 1,000 yards of colored tape, 15,000 square feet of tissue paper and 400 yards of paper ribbon, we wrapped our holiday gift guide and then… this 1965 VW beetle.

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