 what is kate spade? kate spade was created because founding partners, kate brosnahan spade and andy spade, identified a void in the accessories market. the notion was to develop a well-edited line of fashionable, but not "trendy" handbags. by designing styles that will be as relevant tomorrow as they are today, kate spade has established itself as a modern classic. the bags consistently maintain a high level of quality at a palatable price. the company continues to draw inspiration from famous classics like the harris tweed jacket, the belgian loafer, the poplin trench coat, and the oxford cloth shirt. the design inspiration is complemented by a company culture that places great value on a genuine and gracious manner in all relationships and communications. design philosophy mass, generic dressing isn't very interesting and playing the fashion game can be exhausting. in contrast, rooted in timelessness, not trend, kate spade exists in a world of its own. the original vision for the company was to create products that combined great personal style with long lasting utility. clean, modern shapes, a nod to the classics, and an element of surprise are the fundamental principles of the kate spade design philosophy. chief design considerations remain elegance, simplicity, and enduring quality. this philosophy applies to all accessories that kate designs - from handbags, shoes, and glasses to paper and beauty products. product the first kate spade collection started with boxy, no-nonsense, nylon tote bags in six styles and three neutral colors. the simple, well-constructed design with the small rectangular label has become a fashion classic, hanging in closets next to levis jeans and bass loafers. since then, the handbag collection has grown to include a wide selection of leather handbags and accessories, elegant evening bags, "incognito" baby bags, and a luggage collection. in addition, each season kate develops a well-edited selection of innovative fabric handbags to incorporate into the line. the criterion for new styles endures: if it will be out of style tomorrow, it won't be added to the line today. use of color kate loves color, but with a sophisticated twist. while some like to write color off as "fun" and "whimsical," kate believes color is that and much more. kate believes that accessories should bring color and texture to an every day wardrobe based on each individual's sense of style. a handbag is only one item to be worn with a complete outfit. add a peony pink leather handbag to a charcoal gray suit, for instance, and the impact is chic with a touch of wit. in the same way that men wear ties to add personality to their clothing, so too should women wear their accessories. |
