ask a florist: sandra de ovando

fashionable flower talk with one of our favorite local talents
March 26, 2013  |   column: DELIBERATE POLISH
when it comes to bold blooms, we love the work of sandra de ovando. (so much so that her site made our “sites we love” list this season, at left). ovando floral design & event production is known for thinking outside the box when it comes to putting a beautiful floral arrangement together in an array of eye-catching hues (some of our own favorites include lilies suspended in a loop of grass, and a floating flower ball.) we caught up with owner sandra de ovando to discover some of her floral secrets and talk about our mutual love of color. read more below…
61_Ask a Florist Ovando
Q:
is there a flower trend that you’re most excited by right now?
A:
with the arrival of spring, I’m most excited about colorblocking vibrant and bright colors like oranges, yellows, reds and hot pinks.
 Q:
do you have a signature when it comes to styling flowers?
A:
our design philosophy is to not use more than three types of different flowers per arrangement. the key is to choose lively colors and make the compositions showcase the utmost beauty of each bloom.
 Q:
what color trends are you incorporating into your work right now?
A:
colorblocking and working with varying textures.
  
Q:
 favorite flower?
A:
i love exquisite parrot tulips and peonies. i admire nature in general. it’s one of my biggest sources of inspiration.
 Q:
are there any similarities between fashion design and floral design?
A:
the use of textures, forms and colors. we treat our floral design like a fashion collection with four seasons, plus special holidays like valentine’s day and mother’s day. for each one of them we create new arrangements and plantings, and install new displays at our retail stores to reflect the seasonal direction.
 
 Q:
we’re obsessed with “living colorfully.” you?
A:
i definitely second that.

Filed under: deliberate polish